San Francisco's Fisherman's Wharf gets its name and neighborhood characteristics from the city's early days of the mid to later 1800s when Italian immigrant fishermen came to the city by the bay to take advantage of the influx of population due to the gold rush. One, Achille Paladini, found success wholesaling local fish as owner of the Paladini Fish Company, and came to be known as the "Fish King". Most of the Italian immigrant fishermen settled in the North Beach area close to the wharf and fished for the local delicacies and the now famed Dungeness crab. From then until the present day it remained the home base of San Francisco's fishing fleet. Despite its redevelopment into a tourist attraction during the 1970s and 1980s, the area is still home to many active fishermen and their fleets.
In 2010, a $15,000,000 development plan was proposed by city officials hoping to revitalize its appearance for tourists, and to reverse the area's downward trend in popularity among San Francisco residents, who have shunned the locale over the years.